OpenAI, Google, Microsoft adopt scraping opt-out
The Verge: The biggest names in AI are backing a new way to opt out of scraping
OpenAI, Google, Microsoft, and Anthropic say they will adopt a new standard that publishers can use to opt out of being scraped by AI, as reported earlier by Search Engine Roundtable. With this control, publishers can apply their AI training preferences across multiple AI companies, instead of setting them individually. The shared "policy token" signal is proposed by Kevin Kelley, a technical lead for standards at Anthropic, as part of the Internet Engineering Task Force (IETF)
Get smart on it
Major AI companies are adopting a new shared standard that lets publishers opt out of having their content scraped for AI training all at once, rather than setting individual preferences with each company. The new "policy token" signal will be placed in a website's robots.txt file, which already controls which web crawlers can access a site. Publishers have been struggling with AI crawlers scraping their content, and this standard aims to give them a simpler way to manage their preferences across multiple AI companies at once.
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