Salesforce acquires Cresta for reported 2.7 billion
SiliconANGLE: Salesforce to buy customer service automation startup Cresta for reported $2.7B
Salesforce Inc. has agreed to buy Cresta Intelligence Inc., a venture-backed provider of customer service software. The cloud giant didn’t disclose the financial terms in its late Monday announcement of the deal. The Information reported that Salesforce is paying $2.7 billion. Cresta’s platform uses artificial intelligence to answer customer inquiries. It can also perform more […] The post Salesforce to buy customer service automation startup Cresta for reported $2.7B appeared first on Sil
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Salesforce is acquiring Cresta Intelligence, a startup that provides customer service software powered by artificial intelligence, for a reported $2.7 billion. Cresta's platform uses AI to answer customer inquiries and perform tasks like scheduling appointments, and it can be customized to create specialized AI voice agents for different types of support requests. This acquisition is Salesforce's second major customer service purchase this year, following its agreement to buy Fin Inc. for $3.6 billion, as the company invests heavily in AI-driven customer service automation. Both deals are expected to close in Salesforce's 2028 fiscal year.
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