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  4. Vectorial raises $3M to simulate human behavior for research
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Funding & Deals

Vectorial raises $3M to simulate human behavior for research

SiliconANGLE: AI startup Vectorial lands $3M in funding to simulate human behavior for consumer research

Consumer research is a slow and cumbersome challenge that few companies do well, but if Vectorial AI Inc. is successful, they’ll never have to worry about doing it again. The startup today said it has raised $3 million in seed funding to propel the launch of its new artificial intelligence-driven platform that simulates human behavior […] The post AI startup Vectorial lands $3M in funding to simulate human behavior for consumer research appeared first on SiliconANGLE.

Get smart on it

Vectorial is an AI startup that has raised funding to build a platform simulating human behavior for consumer research. Instead of conducting traditional surveys with small groups of real people, which take weeks to complete, the company uses AI to simulate thousands of users within target demographics to generate product feedback. The approach matters because most companies either use slow survey methods or skip user research entirely, leading to wasted development time on products consumers don't want. The startup's simulation model, called SAPIENS, is trained on data from over 2.5 million real consumers and has achieved around 86 percent accuracy when compared to actual user studies.

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