Tim Cook hints at iCloud Plus tier for AI power users
Apple may allow users to pay to increase their AI usage limits. During an earnings call on Thursday, Apple CEO Tim Cook said that he believes people will want to use Apple Intelligence and the upcoming Siri AI "a lot," adding that "we will have some kind of upgrade possibilities on iCloud Plus where people can buy up the stack." This fall, Apple will broadly launch its long-delayed Siri AI with iOS 27, which can do things like answer questions about what's on your screen and ta
Get smart on it
Apple's CEO indicated during an earnings call that the company plans to offer upgrade options within its iCloud Plus subscription service that would allow users to increase their AI usage limits. Apple's AI features currently have daily usage limits because they rely on powerful server models, though increased access is already available across most iCloud Plus plans. The company will launch its redesigned Siri AI this fall with the ability to answer questions about screen content and take actions across apps, along with a standalone app offering a ChatGPT-like interface. This tiered approach to AI access reflects Apple's interest in generating additional revenue from its services business, which earned over 30 billion dollars in recent months.
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