OpenAI launches Business Hub for verified company profiles
TechCrunch: OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google
OpenAI is looking to make ChatGPT a more robust consumer discovery engine, and a host of new features seek to empower businesses to help it do that.
OpenAI introduced a Business Hub feature that allows companies to create verified business profiles within ChatGPT and build specialized business agents. These agents help ChatGPT users ask questions about products and services, with businesses able to see metrics like profile views, mentions, and website clicks. The feature is launching in beta first to eligible e-commerce and online service businesses in the US.
- TechCrunch ↗: OpenAI previously discontinued a failed attempt to make ChatGPT an e-commerce hub with direct purchasing capabilities in March.
- The Verge ↗: Business Agents will be clearly labeled and separate from regular ChatGPT conversations, with businesses able to verify their identity and specify how their agents should respond.
This move reflects OpenAI's effort to position ChatGPT as a consumer discovery platform where people can learn about and connect with businesses through AI. OpenAI describes this as an early step toward bringing businesses more deeply into ChatGPT and exploring new ways for businesses to connect with customers.
OpenAI launched a Business Hub that allows companies to create verified business profiles within ChatGPT, similar to profiles offered by search engines, and to build specialized business agents that let ChatGPT users ask questions about their products. The Business Hub also provides limited business insights showing how ChatGPT users interact with these profiles, including metrics like profile views, mentions, and website clicks. This move reflects OpenAI's effort to position ChatGPT as a consumer discovery platform where people can learn about and connect with businesses through AI. The initiative follows a previous failed attempt to make ChatGPT an e-commerce hub with direct purchasing capabilities that the company discontinued in March.
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