TikTok is testing an AI likeness detection tool
TikTok is starting to test an opt-in tool that scans for AI likenesses and lets creators report them to the company, as spotted by social media consultant Matt Navarra. The tool is initially being tested with "some" US creators, TikTok US spokesperson Zachary Kizer tells The Verge. YouTube has been working on a similar tool and recently made it available to all adult users. Creators who are part of TikTok's test and want to use the tool will first have to verify their identity
TikTok is testing an opt-in tool that allows creators to scan for AI-generated content using their likeness and report unauthorized uses to the company. The tool requires creators to verify their identity through a real-time selfie scan and ID check with a third-party company, after which TikTok's system scans for potential deepfakes. This matters because it gives creators a way to protect themselves from unauthorized AI replicas of themselves on the platform. The test is currently limited to some US creators, and a similar tool has already been made available to all adult users on YouTube.
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