Sonos Ace Ultra, Beam Ultra, Sonos Fabric, and a New App: Everything Sonos Just Announced
Sonos is cramming AI into its software because it’s “very hot these days.” The new features, which include agentic automation, are opt-in.
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Sonos announced new hardware and software updates, including a revised app, new headphones, and a new soundbar, alongside an "audio operating system" framework called Sonos 27 that incorporates generative AI features. The company is integrating AI voice controls and custom agents that allow users to automate tasks across their speaker systems, though these features will be opt-in. This announcement matters because Sonos damaged customer trust in 2024 when software updates broke its app and removed features like volume control and accessibility tools, leading to widespread user backlash and the departure of its CEO. The new updates represent an attempt to rebuild that trust by incorporating requested improvements and being more transparent about product compatibility, though older hardware will not support the latest AI features.
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