Snapchat no longer rewards fully AI-generated Spotlight content
Snapchat has adjusted its recommendation systems to ensure that only videos created by real people are eligible for Spotlight recommendations, taking a stance against AI slop.
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Snapchat announced it will no longer reward fully AI-generated videos in its Spotlight recommendation system, instead prioritizing content created by real people. The company stated it wants Spotlight to remain a place for authentic creativity and original perspectives, though creators can still use AI tools to enhance or edit their content. This move reflects broader industry concern about low-quality AI-generated content, with other platforms like LinkedIn, YouTube, and Meta also implementing policies to deprioritize such material in their algorithms or remove related features.
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