Snap tries to make the case again for its $2,200 smart glasses
Since Specs' debut earlier this year, Snap has clearly been looking for an opportunity to explain why the smart glasses deserve to exist.
Snap announced new features and services for its Specs smart glasses, which launched earlier this year at a $2,200 price point to negative public reception. The company introduced entertainment integrations with streaming services, a new "anticipatory AI" system designed to connect with multiple devices, a program for enterprise use with IT departments, and various other applications including sports-related AR experiences. Snap is attempting to justify the expensive hardware by positioning it as a wearable computer that integrates with broader digital workflows rather than a standalone consumer device.
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Also reported by TechCrunch and Ars Technica
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Also reported by The Verge
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