ScrollEd wants to turn textbooks into TikTok

A startup has created an app that converts text files and textbooks into social media-style feeds similar to Instagram Reels or TikTok, presenting educational content as AI-generated videos, audio, text, and interactive quizzes that users navigate by scrolling and swiping. The founders argue that younger generations prefer short-form vertical content, so rather than fighting this preference, educational material should be reformatted to meet students where they already spend their time. The company is pursuing a freemium model targeting educational institutions, corporate training programs, and individual users, with institutions paying for access to student engagement data and lesson progress reports. The approach reflects a philosophy of making deeper learning accessible within the scrolling experience rather than asking students to abandon their media consumption habits.