Agents & Products

Schools are catching on to Big Tech’s playbook

It's the hot new thing in tech, and it's where all the jobs are. Students who don't learn to use it fall behind. And to help them catch up in time, its creators are graciously providing the resources and curriculum for learning it, often pro bono. That's the narrative AI companies are pitching schools on right now, but according to New York Times education technology reporter Natasha Singer, it's also how the tech industry has built its influence in classrooms for the past 15 y

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Tech companies have historically embedded themselves in schools by providing free coding curricula and tools, which trained students to use their products while creating a pipeline of future customers. The AI industry is now using a similar playbook to gain influence in classrooms, but this time schools and parents are pushing back more actively, with major school districts banning or restricting AI use in classrooms rather than adopting it widely as they did with earlier coding initiatives. According to education technology reporting, this increased scrutiny reflects concerns that letting tech companies shape school curricula prioritizes corporate interests over broader educational goals like teaching critical thinking and informed citizenship.

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