Runway launches AI model router as generative media gets crowded
Runway no longer wants to be just another AI model company. It wants to become the infrastructure layer for generative media. On Thursday, the startup launched Runway Media Router through Runway Dev, its developer platform, released earlier this month, that provides API access to a growing roster of third-party image, video and audio models alongside […]
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Runway has launched a Media Router tool that automatically selects the best AI model for generating images, video, or audio based on whether a developer prioritizes quality, speed, or cost. The tool is the first model router built specifically for generative media, whereas model routers have already become common in the large language model space. As the number of generative media models has exploded, making it difficult for developers to evaluate new releases, the router aims to help developers access the latest models and choose the best one for their specific needs. Runway is shifting its strategy from being primarily an AI video company to becoming infrastructure for other companies building with generative media, partly because its own generative media models no longer lead industry rankings against competitors like Google and Chinese companies.
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