Runable hits $21M to bet AI agents can go from building businesses to growing them
Runable says 60%–70% of its 1 trillion-plus token usage in the last 90 days came from paying customers.
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An Indian startup has raised funding to develop AI agents that help small businesses find customers and grow, going beyond the current focus on using AI to build websites and apps. The startup argues that while AI tools make it easier to create digital products, businesses ultimately need help attracting customers through advertising, social media, and search optimization. The company faces challenges including negative profit margins from subsidizing AI costs and competition from major AI model companies that are building their own agents, but differentiates itself by handling infrastructure and distribution alongside content creation rather than requiring users to connect multiple separate services.
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