PSA: Amazon’s shopping AI can now tell you if that message is a scam
Amazon is adding a scam-detection feature to Alexa for Shopping that can verify whether suspicious emails, texts, and other messages actually came from the retailer.
Get smart on it
Amazon has launched a new AI capability that can verify whether messages claiming to be from Amazon are authentic or scams. The AI checks messages against billions of communications Amazon has sent by analyzing sender information, content, timing, and metadata to determine if they originated from Amazon's systems. Around 360,000 customers annually contact Amazon's customer service asking whether messages are real, so this feature aims to address that demand. The capability is part of Amazon's broader shift to make its Alexa shopping assistant more useful for shopping-related tasks like finding deals, creating shopping guides, and setting product alerts.
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