Pangram’s Max Spero on why AI detection is harder than ‘Real or Fake’

The internet faces a trust problem as AI-generated text and images spread into job applications, product reviews, and insurance claims, making it difficult to distinguish real content from artificial content. Several startups have emerged to provide AI detection systems as a "trust layer" for the internet. One such startup recently secured funding and partnered with a major platform to show readers which authors use AI in their writing, while also releasing new tools to detect AI-generated images. The challenge of AI detection extends beyond simply identifying fake versus real content, involving questions about where to draw lines between AI-assisted and AI-generated work.