OpenAI to start showing ads on ChatGPT’s free and Go tiers in India
OpenAI has more than 100 million weekly active ChatGPT users in India, a huge chunk of whom are on the free or the lower-priced Go tiers.
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OpenAI announced it will display advertisements on ChatGPT's free and lower-priced subscription tiers in India, following a recent terms of service change permitting ads across the platform. The company is starting with ads from 50 brands and has partnered with two major advertising agencies, while also launching an ad manager that will allow marketers to create campaigns with a minimum daily budget requirement. India represents a significant market for OpenAI, with over 100 million weekly active users, many on free or lower-cost plans, and the company has invested heavily in the region through discounted pricing and marketing during sports events. This ad expansion is part of OpenAI's broader effort to increase revenue sources ahead of a potential future IPO, following similar ad rollouts to users in the United States and Europe.
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