Meta says Muse has over 10M users, with shopping a top activity
Meta Muse users are adopting the app for shopping and personal productivity, the company said during Q3 earnings. The AI app now has over 10M users.
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Meta's AI app Muse has surpassed 10 million users, with shopping emerging as a particularly significant activity on the platform. About 25 percent of users who set up Muse use it daily, and over a quarter of engaged users who shop through the AI agent spend an average of more than $200 per purchase, which was notable enough to draw CEO commentary. Beyond shopping, users also employ Muse for personal productivity tasks like email and calendar management, suggesting confidence in its security features. Meta forecasts that Muse will eventually generate more revenue per user than its existing family of apps and plans to scale the service while improving its cost efficiency and profitability over the coming years.
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