Meta bets on AI agent Muse to catch up in AI race
Meta is making another push to bring artificial intelligence to the masses with Muse, a personal assistant it says can put AI in the hands of virtually anyone. The product is the latest step in a multi-billion-dollar strategy overhaul designed to revitalize the company's ailing position in the AI race and help it catch up to rivals like OpenAI, Anthropic, and Google. Muse is a "personal AI agent" designed to help out with everyday tasks and projects, like online shopping, send
Meta has released Muse, a personal AI agent designed to complete everyday tasks like online shopping, sending emails, and planning trips by working independently on users' behalf. The product represents Meta's latest effort to catch up in the AI race after spending billions on a strategy overhaul, positioning it against similar tools from competitors that are often aimed at businesses or technical users. Meta is emphasizing that Muse stands out through ease of use requiring no technical experience, as well as privacy features including the ability to opt out of training data use and instruct the agent to forget specific information. The product launches free for most users on iOS, Android, and the web, with AI glasses coming soon, though Meta faces significant trust challenges given its history of privacy issues and previous AI-related missteps.
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