Making it easier to understand how content was created and edited

Google is expanding tools to help people understand how online content was created and whether it has been edited, as generative media becomes more advanced and accessible. The company uses two main approaches: SynthID, a digital watermarking technology that embeds imperceptible signals into AI-generated content, and C2PA Content Credentials, an industry standard that documents how media was created and modified. These verification capabilities are being added across Google's products including Search, Gemini, Chrome, and Pixel devices, with the ability to check if images, videos, or audio are AI-generated or camera-captured originals. Google is also partnering with other companies and advocating for global standards so that transparency tools work consistently across different platforms.