Klaviyo acquires Elias Torres’ Agency in full-circle reunion for tech founders
The serial entrepreneur joins the e-commerce company as CPO to lead its AI agents.
Klaviyo, a publicly traded e-commerce marketing automation platform, has acquired Agency, an AI-powered customer success startup founded by serial entrepreneur Elias Torres. Torres will join Klaviyo as chief product officer to lead the development of the company's AI agents, which build marketing campaigns and handle post-sale customer support. The acquisition represents a reunion between Torres and Klaviyo co-founder Andrew Bialecki, who worked together over a decade earlier when Bialecki was hired as an early engineer at Performable, a startup Torres co-founded. The deal highlights how Klaviyo's existing customer data is seen as a competitive advantage for its AI agent technology compared to other platforms in the market.
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