Instagram cracks down on AI accounts pretending to be human
“AI creator” accounts like Aitana Lopez will get a new “AI-generated profile” label. | Image: Aitana Lopez Instagram is finally taking steps to address the rise of fake AI-influencer accounts that have gotten harder to spot. It's also renaming the "AI creator" label to "AI-generated profile" to make it clear when a profile features an AI-generated person that's not a real human being. "We've heard that people don't like seeing a profile that seems human, only to find out later
Get smart on it
Instagram is implementing new policies to address AI accounts that impersonate real humans. The platform will rename its "AI creator" label to "AI-generated profile" and will search for accounts that fail to self-label as AI-generated, limiting their reach by preventing their posts from being recommended to non-followers in Reels and Explore. This matters because people have expressed frustration at discovering a profile appears human only to learn the person featured is artificially generated. Accounts using AI tools to generate content will not be required to add the label, so the policy targets specifically those profiles representing AI-generated people that are not properly disclosed.
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