How Zapier transformed core marketing processes with ChatGPT Work
The enterprise marketing team at Zapier uses ChatGPT Work to reduce the number of drop-offs in its lead funnel, build campaign assets, and automate reporting.
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An enterprise marketing team used ChatGPT Work to automate quality assurance on thousands of leads monthly, a process that would have taken 35 to 45 minutes per lead to do manually. The system identified lead drop-off problems, patched issues, and generated seven figures in monthly pipeline value handed to sales. ChatGPT Work also freed up the team to focus on creative campaign work and strategic efforts by automating routine tasks like asset building and reporting, allowing work to happen on autopilot while humans direct priorities.
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