How ChatGPT Work helps Stampli move ideas to market
With a fixed deadline and design resources committed elsewhere, Stampli used Codex and ChatGPT Work to compress weeks of launch production into days.
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A mid-market finance and technology company used OpenAI's Codex and ChatGPT Work tools to accelerate the launch of a new product from weeks to days by automating content creation and production work. The company's product marketing team compressed approximately 243 hours of estimated production work into about 77 hours while maintaining human review and approval of all customer-facing materials. Beyond the product launch, the company integrated these tools into daily workflows to automatically gather product information from internal systems, keep marketing materials current, and help employees retrieve and analyze business data during meetings. The time savings allowed the marketing team to shift focus from routine content production toward strategic advising on product and company direction.
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