Hint, a new AI startup co-founded by Martha Stewart, offers an AI assistant for homeowners
AI home management startup Hint, co-founded by Martha Stewart, wants to become an “AI for your home,” combining property records, maintenance schedules, home documents, and an AI assistant into a single app.
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Hint is a new AI app for homeowners that manages home maintenance, energy use, insurance claims, and document storage by building a profile of a property from public data and documents that users upload. The app uses AI to send maintenance reminders, answer questions about home systems and documents, and provide a "home score" tracking home management. Martha Stewart co-founded the company and is actively involved in its development, using her expertise in home management to guide the app's design and accuracy. The startup originally focused on helping people navigate decarbonization incentives but pivoted to become a broader AI assistant for home management, launching with free AI features and plans for a premium subscription tier.
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