Gudea leverages AI to help organizations prevent social media crises before they erupt

Gudea is a company using AI to help organizations detect and understand how rumors and misinformation spread across social media and websites before they become full-blown crises. Unlike traditional social listening tools that only count mentions and impressions, Gudea analyzes behavior, relationships, and information pathways across more than 500 mainstream and fringe platforms to show organizations who is driving conversations and where stories are headed. The company matters because generative AI has dramatically lowered the barriers to creating and coordinating online campaigns, and according to its leadership, most online conversations now involve some form of inauthentic activity that organizations need to identify proactively rather than react to after damage occurs.