Google will now allow users to remove visible watermark from its AI generations

Google announced it will allow users to remove visible watermarks from AI-generated images, videos, and songs, while keeping invisible watermarks and metadata in place for transparency purposes. The visible watermark toggle will be available in multiple AI models and tools, with the setting accessible through Settings and Media Watermark options. This change balances creative control with safety, as visible watermarks can make content less useful for professional and creative work, though invisible identification methods remain to help users determine if content was AI-generated. The decision reflects a broader debate about how to label AI-generated media, following similar moves by other AI companies to add watermarks for compliance and identification purposes.