Google is sending MrBeast into the wilderness, armed with AI
MrBeast will feature Gemini, Google Health, and the Fitbit Air in upcoming videos as part of a multi-year partnership with Google. The deal will kick off with a video featuring Jimmy "MrBeast" Donaldson turning to Gemini for wilderness survival advice: First up on September 5 is a new MrBeast video following Jimmy and his crew as they attempt to survive some of the most extreme and treacherous climates on Earth. Teams will race to navigate three of the planet's most unforgivin
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One of YouTube's biggest creators has signed a multi-year deal with Google to promote Gemini, Google Health, and the Fitbit Air in upcoming videos. The partnership will launch with a video showing the creator and his crew using Gemini for survival advice while attempting to navigate extreme climates including the jungle, the desert, and the Arctic. This deal comes as YouTube has been offering prominent creators exclusive content deals to retain them on its platform amid competition from other streaming services like Netflix.
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