Facebook rolls out an AI companion app for creators
The new app, which is currently being tested with select creators, will have Facebook's recently launched AI creator assistant built into it.
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Facebook has reimagined its Creator Studio tool as a stand-alone AI companion app designed to help content creators grow their audiences on the platform. The app includes an AI assistant that provides personalized recommendations based on a creator's content style, performance, and audience engagement, allowing creators to ask conversational questions about when to post and what people are saying in comments. The app also features AI-powered tools to surface important comments and draft replies in the creator's own tone, along with daily priority feeds for tracking performance and goals. Meta is launching this app to keep creators engaged with Facebook as it competes against rivals like TikTok and YouTube, and to reduce creators' reliance on third-party tools for content planning and analysis.
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