‘Everyone Is Doing It’: The Truth About AI in Hollywood
Puck’s Matthew Belloni says AI has quietly become part of everyday filmmaking. The battle now isn’t whether Hollywood will use the technology—it’s who controls what’ll come next.
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AI has quietly become embedded in Hollywood filmmaking, with some industry professionals using generative AI for content creation while others publicly oppose it. The technology is being used in two main ways: corporate applications like streamlining processes, which the Writers Guild permits as long as credited writers remain on every script, and generative AI for creating actual content like movies, shorts, and TV pilots, which generates more controversy. The real debate is no longer whether Hollywood will use AI, but rather who will control how the technology develops and is deployed across the entertainment industry. Some creators face public backlash for using AI, while others, including major studios and streamers, are quietly integrating it into production with varying degrees of transparency.
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