Circles powers telco personalization with OpenAI technology
Circles uses the OpenAI API and Codex to power AI-native telco experiences, increasing ARPU by 22%, reducing churn by 9%, and improving development efficiency.
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A telecommunications company built an AI system using OpenAI's API to handle customer support and personalization through a conversational interface, rather than traditional phone menus and navigation. The system uses multiple specialized AI agents that work together to understand customer context, resolve issues autonomously, and recommend relevant services like plan upgrades. In one market, this approach increased average revenue per user by 22 percent and reduced customer churn by 9 percent, while autonomously resolving about 65 percent of customer support interactions without human involvement. The company also applies safeguards like encrypting personal information and limiting what data each AI agent can access to maintain security and control as these systems expand.
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