Google opens Gemini and Search to more apps
TechCrunch: As AI agents reshape the web, Google opens Gemini and Search to more apps
A new developer platform will let businesses bring their services to Google's AI experiences, potentially changing how consumers discover and use apps.
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Google has launched a Connected Apps Platform that allows developers and businesses to integrate their applications with Google's AI services across Search and Gemini, enabling users to perform specific actions through those AI tools rather than opening separate apps. The platform is currently in beta for developers in the U.S. and includes over 50 connected apps from various partners, with more being added to Google Search in the coming weeks. This matters because it represents a shift in how consumers might interact with services, moving away from launching individual apps toward using those services through their preferred AI provider. The initiative parallels similar integrations offered by other AI services and could influence how businesses make their services visible to users on what is being called the agentic web.
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