Apple finally fixed Siri. So why does it feel anticlimactic?
Apple’s long-awaited AI overhaul finally makes Siri the assistant it was always supposed to be. But after years of delays, the launch lands in an AI landscape where chatbots have evolved into agents that can code, reason, create media, and complete complex tasks. Siri AI is genuinely useful, yet it arrives at a moment when simply being a capable AI assistant no longer feels revolutionary.
Get smart on it
Apple released an improved version of Siri, its AI assistant, in a consumer beta build after multiple delays. The updated Siri can now understand personal context, answer general knowledge questions, and retrieve information from a user's device, along with capabilities like having natural conversations, brainstorming, and controlling apps and functions. The improvement was made possible through a partnership with Google to use its Gemini AI models, which Apple used to train its own proprietary foundation models. However, the launch feels anticlimactic because the AI industry has advanced significantly during Apple's delays, with AI tools now capable of coding, completing complex tasks, and reasoning in ways that make a functional AI assistant feel incremental rather than revolutionary.
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