Amazon is testing Alexa+ in India with Hindi support
Amazon sent emails to customers inviting them to test Alexa+
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Amazon is testing Alexa+, its generative AI-powered conversational assistant, in India with support for the Hindi language. The company is inviting users to join a beta-testing program and has been expanding Alexa+ to multiple countries after a slow initial rollout that began in 2025. Hindi is significant because more than 600 million people speak it in India, and the company aims to serve native speakers who may mix Hindi and English in conversation, recognizing that voice is expected to be an important factor in how people use AI tools in the region.
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