Adobe’s ‘natural look’ camera app embraces generative AI
Welcome to the “what is a photo” debate, Adobe. | Image: Adobe Adobe's experimental camera app has taken an unexpected turn. After Project Indigo was launched last year to provide a "more natural (SLR-like) look" for iPhone photography, the Indigo camera app is now being updated with a suite of generative AI tools. And the change doesn't rely upon Adobe's own Firefly AI models. Adobe describes the new "AI Playground" tooling suite as an experiment and says there's a button that
Get smart on it
Adobe's experimental camera app has added generative AI tools to its latest update, including preset filter effects, object removal, and a chatbot feature that analyzes photos for editing suggestions. The app was originally designed to help mobile photographers capture images with a natural, SLR-like appearance through computational photography and manual controls, but now incorporates AI-powered editing capabilities. Adobe is testing free access to these AI features with a small group of users and notes that the edits rely on Google's AI model rather than Adobe's own Firefly models. The company plans to charge for these features if they prove popular and is working to add metadata standards to identify AI-manipulated images, though it acknowledges that responsibility for how images are used ultimately falls on the photographer.
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