Jersey Mike’s IPO illustrates how bad the AI hype has become

A sandwich shop mentioned artificial intelligence 22 times in its IPO documents, despite selling submarine sandwiches rather than AI products. The article argues this illustrates excessive AI hype, where companies feel compelled to reference AI in investor pitches regardless of whether it's relevant to their business. The company included AI in risk warnings without explaining what specific dangers AI posed, compared to mentioning weather only five times despite a franchise location being struck by lightning. This pattern reflects broader investor demand for AI-related companies, prompting even non-AI businesses to incorporate AI language into their financial filings.