Spotify is giving you the keys to its recommendation algorithm with US launch of ‘Taste Profile’
Spotify is rolling out Taste Profile to Premium users in the U.S., letting listeners see how the streamer understands their tastes and use natural language to reshape their recommendations.
Get smart on it
A music streaming platform is rolling out a feature that lets Premium subscribers in the U.S. see how its AI algorithm understands their musical taste and make adjustments to it using natural language commands. The feature, powered by AI, allows users to request more variety, ask for specific genres or artists, or exclude certain types of content like sleep sounds that might skew their recommendations. Until now, the platform's algorithmic recommendations, which power its flagship playlists and annual user reviews, could only be adjusted by excluding individual tracks or playlists. The feature is still in beta and was previously available only in a limited market, but is now launching in the platform's largest market by traffic and revenue.
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