Forrester predicts financial services shift to AI-driven finance
SiliconANGLE: Research prediction: Shift from digital banking to AI-driven finance will transform financial services in 2027
The coming year will signal an abrupt transition from digital banking to intelligent finance, as AI agents and operating models reshape the ways that financial firms acquire customers and provide advice. This is the central thesis of a new Forrester Research report, “Predictions 2027: Banking and Investing.” The findings were summarized from data involving 915 […] The post Research prediction: Shift from digital banking to AI-driven finance will transform financial services in 2027 appeare
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A Forrester Research report predicts that financial services will shift from digital banking to AI-driven finance in 2027, with AI agents and new operating models reshaping how financial firms acquire customers and provide advice. The research surveyed 915 respondents in the U.S., U.K., and Canada and found that while one-third of banks plan to announce AI transformation programs, only 5% are expected to succeed due to banks rebranding existing initiatives without making significant changes to underlying infrastructure. Financial institutions will need to scale AI deployment by modernizing their operations, potentially through mergers and acquisitions to acquire proprietary data and AI capabilities. The report also indicates that 40% of banks will launch AI assistants, with success depending on their ability to use proprietary data and specialized expertise to provide differentiated guidance to customers.
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