Meta’s Muse Charm looks like a Tamagotchi, but it’s tapping into a much newer trend

Meta's Muse Charm is a customizable AI character device designed to be worn as a dangling accessory, tapping into the broader trend of tech-as-fashion that has become popular with Gen Z consumers. The device reflects a shift where young people are repurposing technology as personal fashion statements and decorative items, similar to how bag charms and modified smartwatches have become accessories rather than purely functional tools. This trend emerges partly from consumer desire to feel more connected to physical technology and maintain a sense of control in an increasingly algorithm-driven digital world. However, Meta's success with this device remains uncertain given the company's history of privacy violations and consumer trust issues documented through FTC settlements and lawsuits.