Instagram is adding an AI ‘assistant’ to tell you how to post

Instagram is adding an AI assistant to its Edits app that analyzes a user's account data and offers suggestions on content optimization. The tool can answer questions about trending topics, why certain videos performed better than others, and provide recommendations on captions, audio, and scripting. This represents a shift from platforms historically limiting or hiding detailed performance metrics from creators. The feature raises questions about what happens when all creators optimize their content similarly and whether meaningful analytics will eventually require paid subscriptions.