David Ellison says AI could be the ‘biggest creative unlock in modern history’
During Paramount Skydance's latest earnings call, CEO David Ellison said "it's hard to imagine" AI won't have a bigger impact on the film industry than CGI. In response to a question about the company's outlook for AI, Ellison said: "I think when you zoom out and look at production, AI really has the potential to be the biggest creative unlock in modern history. The last time we saw anything close to this was really the, you know, advent of CGI and digital composites in the ea
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The CEO of Paramount Skydance stated during an earnings call that AI could represent the biggest creative breakthrough in modern history, potentially exceeding the impact that CGI had on the film industry in the early 1990s. He argued that AI tools could reduce production costs and make original storytelling more financially feasible by lowering budget requirements. The company has been developing its own AI tools and expects them to make content easier to produce, speed up projects, and transform how the organization works. This reflects a major technology company's view that AI will significantly reshape the entertainment business.
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