Disney and Adobe partner on generative AI models
The Verge: Disney and Adobe are building generative AI tools together
Who wants a hand-designed and creatively curated monorail anyway. | Image: Disney / Adobe The Walt Disney Company has teamed up with Adobe to develop proprietary "artist-led" generative AI models to support Disney's production pipeline. The multiyear partnership was announced today at Adobe's MAX conference, and it will see Adobe providing Disney with early access to its latest technologies for everything from Disney's theme parks and cruise line to ESPN content. Disney and Adob
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Two major media and software companies have announced a multi-year partnership to develop customized generative AI models for Disney's business operations. Disney will receive early access to Adobe's latest AI technologies through a platform designed to create "commercially safe and production-ready" outputs tailored to Disney's properties, theme parks, cruise line, and sports content. The partnership builds on existing collaboration between the companies, including Disney's Imagineering division already using Adobe's AI platform for theme park development. This announcement comes as Disney is pursuing significant cost savings and has previously partnered with other AI companies in its adoption of generative AI tools.
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