ChatGPT can now virtually try on clothes for you

OpenAI announced two new shopping features for ChatGPT, including a virtual try-on function that lets users upload photos to visualize how clothing and accessories might look on them, and a Favorites feature for saving products to view later. The virtual try-on capability uses a newly launched image model that produces more natural lighting and richer textures while reducing image generation latency. These features represent OpenAI's continued experimentation with shopping use cases for ChatGPT, though the company previously had to pivot away from an instant checkout feature that did not perform well. Google launched a competing virtual try-on feature the previous year, leaving it uncertain whether ChatGPT will become users' preferred choice for this type of shopping activity.