Can Muse overcome Meta’s trust issues?

Meta has launched a new consumer-focused AI agent called Muse, which the company showcased at its annual event as part of a broader push to embed AI features into everyday life. While other major AI companies like OpenAI and Anthropic are focusing on enterprise and coding tools, Meta is taking a different approach by targeting consumers with features like finding unclaimed funds and managing subscriptions. The key challenge for Muse's adoption is whether users will trust Meta with sensitive financial information, given that the company's business model is built on selling advertisements and collecting user data.