Twitch content has trained Amazon AI for years, but users can opt out now
Twitch now lets users opt out of Amazon's use of content from their channels to train Amazon's "generative AI content models." The change, announced today, comes more than two years after a company executive confirmed that Amazon was using Twitch content for AI training. In an updated support page, Twitch confirms that users must opt out if they don’t want their “streams, VODs, clips, stream chats, and pictures and text on your channel [to] be used in future training of a model developed by Amaz
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Twitch has been using user-generated content from streams, videos, and chats to train Amazon's artificial intelligence models for at least a couple of years, but the platform has now added an opt-out option. Users can disable this practice through their account settings if they do not want their content used to improve generative AI models that create text, audio, images, or video. The change matters because users were automatically enrolled in AI training without clear awareness, and some may object due to lack of financial compensation, concerns about competition from AI, or general distrust of how their content is being used. A Twitch executive confirmed in 2024 that Amazon was using Twitch content for AI training, though the announcement of an opt-out option suggests ongoing questions about transparency and user control.
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