
The Verge: Pennsylvania will require labels on AI-generated ads
On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. The law requires any ad - whether it's a still image, video, audio, or text - that "has been significantly modified or generated by artificial intelligence" to include a label in the same format as the ad itself. That applies to TV commercials from multi-billion-dollar companies, as well as restaurants' ugly, crowded f
A state governor signed a law requiring that ads containing AI-generated or significantly modified content display labels in the same format as the ad itself, whether the ad is an image, video, audio, or text. The requirement applies to all types of ads, from large corporate commercials to small business flyers, regardless of where they were created, though labels may appear in other states if ads air in this state. Pennsylvania is among the first states to mandate such disclosures. The law contains several ambiguities, including undefined terms like "significantly modified" and "evidently fictional," and carve-outs for parody, satire, commentary, criticism, and content that doesn't create false consumer perception, leaving questions about what qualifies under these exceptions and who determines compliance.
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