Nobody is safe from celebrity AI deepfakes
In hindsight, the post on Instagram should have raised more red flags. The image purported to show actress Mia Goth, just days after filing for divorce from actor and filmmaker Shia LaBeouf, posing in a T-shirt with a pointed message: MY EX IS MY BIGGEST FAN. To really drive home the point, the song "Single Ladies (Put a Ring on It)" by Beyoncé was added to the post. It would have been out of character for the star of Pearl, who doesn't have much of a social media presen
Get smart on it
AI-generated images and videos of celebrities are spreading across social media platforms and accumulating millions of views. A verified Instagram account posted an AI-generated image of an actress without authorization, and the post received hundreds of thousands of likes despite the account being labeled as a fan account. The issue is compounded by the fact that social media platforms allow users to purchase verified checkmarks regardless of whether they represent an official or legitimate account, making it difficult for audiences to distinguish authentic posts from fabricated ones. According to the actress's representative, the platform prioritizes distributing manipulated images over protecting public figures' likenesses.
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Also reported by Wired AI and Ars Technica