Instagram puts new limits on undisclosed AI profiles

Instagram is relabeling its disclosure requirement for AI-generated profiles and will reduce the reach of accounts featuring AI-generated people that aren't properly labeled. The platform changed its label from "AI creator" to "AI-generated profile" to more clearly indicate when a profile's featured person was generated or substantially created with AI, though the label does not apply to general AI use like photo editing or caption polishing. This matters because users reported frustration at discovering profiles that appeared to belong to real people were actually AI-generated, and concerns have grown as AI influencers have become more common across social media, including instances where networks of AI-generated influencers promoted apps or where AI-generated health personalities made questionable medical claims. The move comes after Instagram faced criticism over an AI tool that generated images using other people's likenesses without explicit consent.