Guitar company D’Addario admits that AI music was used in a promotional video
Maybe don’t let the AI shred next time. | Image: D’Addario After weeks of controversy and speculation, music company D'Addario has admitted that AI, specifically Suno, was used as part of a recent promotional video. For nearly two weeks, the company has denied the allegations, even as evidence piled up against it. It offered various explanations, from low-quality exports, to combinations of plug-ins like Autotune introducing digital noise, and the use of AI-assisted mastering to
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Guitar company D'Addario initially denied using AI-generated music in a promotional video for new strings, but later admitted that Suno Studio was used to regenerate the original track. The company had offered various alternative explanations for weeks before editing its original denial post to apologize and acknowledge the use of generative AI. This matters because it reflects broader questions about transparency in how companies use AI tools in creative work, and the company has now stated it will require employees and creative partners to disclose any use of generative AI going forward.
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