Google reportedly tests paying publishers for AI search results
Google has launched a pilot program that pays publishers for their contributions to its AI-powered search features, according to a report from The Information. The pilot program reportedly includes around 100 publishers and comes as Google faces scrutiny over the impact of its AI features on web traffic. Digiday first reported on the pilot program, which began less than a year ago. As part of the test, Google is reportedly paying participating publishers for how much their cont
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Google has launched a pilot program that pays publishers based on how much their content contributed to the company's AI-powered search features, including AI Overviews, AI Mode in Search, and its Gemini chatbot. Around 100 publishers have joined the program, with participating publishers earning between $50,000 to over $1 million annually depending on when they joined. This payment initiative comes as Google faces criticism and legal challenges from publishers concerned about the impact of its AI features on web traffic, as well as regulatory scrutiny from authorities in the UK and European Union.
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