Google needs Hollywood more than the studios need AI

A major tech company has been approaching major film and television studios to negotiate licensing deals that would allow it to train artificial intelligence models on copyrighted creative content in exchange for hundreds of millions of dollars. The deals matter because they could reshape how the entertainment industry uses AI technology and also serve as a public relations tool to improve the tech industry's damaged reputation. The studios face a dilemma: accepting such deals would provide immediate financial benefits and could make AI tools more acceptable to audiences, but it could also alienate workers and audiences if the technology is used to reduce production costs by eliminating jobs. So far, the major studios have not agreed to any official deals, though smaller studios have already signed licensing agreements with AI companies.